Description
In The Sales Acceleration Formula, Roberge presents a systematic methodology for scaling sales organizations. He emphasizes the importance of hiring salespeople based on specific attributes, training them in a consistent manner, and using data-driven techniques to manage performance. The book delves into topics such as:
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Hiring: Identifying key traits of successful salespeople and implementing a standardized hiring process.
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Training: Developing a scalable training program that ensures consistent onboarding and skill development.
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Demand Generation: Aligning marketing and sales efforts to create a predictable lead generation engine.
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Sales Technology: Utilizing CRM systems and analytics to track performance and optimize the sales process.
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Inbound Selling: Adapting to the modern buyer’s journey by providing value and building trust through content and engagement.
Roberge’s approach is grounded in real-world experience and offers actionable insights for sales leaders, entrepreneurs, and anyone involved in building a sales organization.
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