Description
In The Lean Startup, Eric Ries presents a systematic, scientific approach for creating and managing successful startups. Drawing on his experience as a startup founder, Ries advocates for:
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Validated Learning: testing assumptions through small, quick experiments
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Build-Measure-Learn Loop: a continuous feedback cycle to adapt products and strategy
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Minimum Viable Product (MVP): releasing early versions of a product to gather user insights
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Pivoting or Persevering: using data to determine whether to change direction or continue the current course
The book is filled with real-world examples and case studies, showing how startups (and even large companies) can innovate faster and smarter.
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