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The Design Of Everyday Things by Don Norman

Original price was: ₹399.00.Current price is: ₹159.00.

Description

The Design of Everyday Things is a foundational book in design and usability by cognitive scientist and usability engineer Don Norman. Originally published as The Psychology of Everyday Things, this book explores the principles behind intuitive and user-friendly design, emphasizing how everyday objects—from doors and light switches to digital interfaces—should be made with the user’s needs and understanding in mind.

Norman introduces key concepts like affordances, signifiers, feedback, constraints, and mental models, using real-world examples to show how poor design leads to user error—not user stupidity. He advocates for a design process that respects human psychology and behavior, helping designers create products that are both functional and delightful.

Widely regarded as a must-read for designers, engineers, and anyone interested in how humans interact with the world, The Design of Everyday Things remains a critical reference in the fields of user experience (UX), human-centered design, and cognitive science.

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