Description
The book addresses pivotal questions such as:
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What drives investor behavior?
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How do emotions like fear and greed influence investment decisions?
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What causes market bubbles and crashes?
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How can investors develop a disciplined approach to investing?
Parikh emphasizes the importance of understanding behavioral finance, highlighting concepts like mental accounting and heuristics. He provides real-life examples to illustrate how cognitive biases can lead to suboptimal investment choices.
By simplifying complex investment concepts, the book serves as a valuable resource for both novice and seasoned investors aiming to build wealth through informed decision-making.
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