Description
This reader brings together seminal articles that explore the Blue Ocean Strategy framework, emphasizing the importance of value innovation and the simultaneous pursuit of differentiation and low cost. The authors provide tools and methodologies to help organizations systematically move away from saturated markets (“red oceans”) and tap into unexplored market spaces (“blue oceans”).
Key articles included in this collection:
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“Value Innovation: The Strategic Logic of High Growth”
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“Fair Process: Managing in the Knowledge Economy”
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“Creating New Market Space”
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“Knowing a Winning Business Idea When You See One”
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“Charting Your Company’s Future”
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“Tipping Point Leadership”
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“Blue Ocean Strategy”
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“How Strategy Shapes Structure”
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“Blue Ocean Leadership”
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“Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies”
These articles collectively provide a comprehensive guide to understanding and implementing strategies that focus on creating new demand and unlocking untapped markets.
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